Zoey Wilcox
Projects
Demo 1 - Simple Menu Layout
For this project, I designed a detailed yet
easy-to-navigate menu for a traditional Italian restaurant. My goal was to maintain the authenticity and warmth of the brand while ensuring clarity and flow for the reader. I chose classic typefaces and a structured hierarchy to guide the eye smoothly through each section. This design reflects my ability to balance aesthetics with functionality—an essential skill when creating print pieces for hospitality or client-facing businesses.
Demo 2 - Social Media
These social media headers were designed with platform-specific layouts and goals in mind. Each piece was built to reflect brand identity while remaining visually clean, readable, and responsive across devices. Whether it’s the literary elegance of the banner or the modern professionalism of the Twitter and Facebook covers, these designs showcase my ability to adapt visuals to different tones, audiences, and technical needs—skills that are vital for digital branding and social engagement.
Demo 3 - Poster
For this conceptual poster, I focused on mood, tension, and typography to capture the energy of a dramatic storyline. The layout uses gritty textures and sharp serif fonts to evoke intensity, while the cast list introduces a cinematic hierarchy. This design shows my ability to tell a story visually and establish tone through design—qualities that are crucial when creating promotional materials or entertainment branding.
Demo 4 - Infographics/Magazine Pages
This piece combines storytelling, visual hierarchy, and personal branding in a magazine-style format. I layered timelines, photo captions, and narrative elements to create a cohesive and engaging layout that reflects who I am as a journalist, designer, and storyteller. The flow of text and visuals demonstrates my editorial design skills and my ability to present personal or complex information in a reader-friendly way.
Demo 6 - Color Book
In this design study, I selected real-world ads and broke down how they use color
theory—complementary, contrasting, warm, cool, and monochromatic schemes—to communicate mood, grab attention, and reflect brand identity. Writing each breakdown pushed me to articulate my design thinking and strengthened my eye for strategic visual choices. This project highlights my understanding of color psychology and my ability to apply those principles to any creative challenge.